Build a Brick
Build a brick to get the project done. Your brick gets its own permanent number in the wall of 1,000,000 and carries the name you choose.
Limit: 5 bricks per customer, in total across all orders.
Log in to claim your bricks
Every brick is linked to a customer account, so only you can see, rename or give away your bricks. Creating an account is free and only needs your email.
Log in or create accountWhat does your brick mean?
Your brick is your place in a collective milestone: proof that you were one of the people who built this wall.
Each brick is a symbolic digital collectible. It carries a unique number that is yours permanently, and the name you choose. Keep your brick number: you can use it at any time to find your brick and share it.
What your brick is
- A permanent, unique number from #000001 to #1,000,000
- Your chosen name on the wall, if you choose to show it
- A fixed place in the wall you can find at any time
What your brick is not
- Not an investment, and no profit or financial return is promised
- Not ownership, equity or shares in any company or project
- No voting rights or say in decisions
- Not a physical brick or anything that will be shipped
Honest answers
Everything you should know before you claim a brick.
What do I get for my money?
A unique brick number that is permanently yours, your chosen name on that brick in the wall (if you choose to show it), and a confirmation email with your number and a link to your brick. A brick is a symbolic digital collectible.
Is a brick an investment?
No. A brick does not give ownership, equity, shares, voting rights or any financial return, and it is not expected to increase in value. Please only buy a brick because you want to be part of the project.
How many bricks can I buy?
Up to 5 bricks per customer, in total, across all your orders. Bricks you receive as a gift count too. You need a customer account to buy. If several accounts belong to the same person (for example, they pay with the same card), they share one limit of 5. An order that goes over the limit receives no bricks and is cancelled and refunded in full.
Will my name be public?
Only if you tick “Show my name on the wall” when you buy. Otherwise your brick appears as a private brick. Names are checked for links and offensive words; names that need review are hidden until approved. We never show your email or order details.
What happens when all 1,000,000 bricks are sold?
[TO DEFINE BEFORE LAUNCH] The wall comes down on the website and the project behind it is announced. Describe here, honestly, what the project will be and what — if anything — brick owners will receive.
What if the wall never reaches 1,000,000?
[TO DEFINE BEFORE LAUNCH] State clearly what happens, for example: how long the wall stays online, and whether there is a deadline.
Can I get a refund?
Yes. You can ask for a refund of 50% of the price you paid for a brick at any time after you buy it, with no deadline and no reason needed. Email us or use the Contact page with your order number and brick numbers. The refunded brick is removed from you and its number goes back on sale for someone else; it still counts towards your limit of 5 bricks. See the Refund policy.
How do I keep my brick number safe?
Keep your confirmation email. Your brick number and your order number are both in it. You can look up your brick at any time on the Find your brick page using only the number.
How is my data protected?
Payment is handled entirely by Shopify's secure checkout. The brick database stores your brick number, display name, country and date. To enforce the limit of 5 bricks per customer it also stores your Shopify customer number and one-way codes (salted hashes) of your email address, phone number, billing address and the brand, first 6 and last 4 digits and expiry of the card you paid with. These codes cannot be turned back into your details; they only let us recognise the same buyer across accounts. We never see or store your full card number.